Privacy policy

Thank you for visiting our website parodent.ch and for your interest in our company.

The protection of your personal data, such as date of birth, name, telephone number, address, etc., is an important concern for us.

The purpose of this privacy policy is to inform you about the processing of your personal data that we collect when you visit our website. Our data protection practices comply with the legal provisions of the Swiss Federal Act on Data Protection (FADP). The following data protection declaration serves to fulfil the information obligations arising from the FADP. These can be found, for example, in Art. 19 ff. DSG.

Holder

Data controllers within the meaning of Art. 5 let. j FADP are private persons or the federal body that decides on the purpose and means of processing.

With regard to our website, the owner is:

PARO DENT AG dental practice
Neumarktstrasse 34
2502 Biel/Bienne
Switzerland
e-mail: info@parodent.ch
Tel.: 032 329 90 00

Provision of the website and creation of log files

Each time our website is accessed, our system automatically collects data and information from the accessing device (e.g. computer, mobile phone, tablet, etc.).

What personal data is collected and to what extent is it processed?

(1) Information about the browser type and version used;
(2) The operating system of the retrieval device;
(3) Host name of the accessing computer;
(4) The IP address of the retrieval device;
(5) Date and time of access;
(6) Websites and resources (images, files, other page content) accessed on our website;
(7) Websites from which the user's system reached our website (referrer tracking);
(8) Message indicating whether the call was successful;
(9) Amount of data transferred

This data is stored in the log files of our system. This data is not stored together with the personal data of a specific user, so that individual site visitors cannot be identified.

Legal basis for the processing of personal data

Personal data is processed in accordance with the principle of lawfulness (Art. 6 para. 1 FADP) and the principle of good faith (Art. 6 para. 2 FADP and Art. 2 Swiss Civil Code).

Purpose of data processing

The temporary (automated) storage of the data is necessary for the course of a website visit in order to enable the website to be delivered. Personal data is also stored and processed to maintain the compatibility of our website for as many visitors as possible and to combat misuse and troubleshooting. For this purpose, it is necessary to log the technical data of the accessing computer in order to be able to react as early as possible to display errors, attacks on our IT systems and/or errors in the functionality of our website. We also use the data to optimise the website and to generally ensure the security of our IT systems.

Duration of storage

The aforementioned technical data is deleted as soon as it is no longer required to ensure the compatibility of the website for all visitors, but no later than 3 months after accessing our website.

Restriction, objection, correction and deletion options

You can request the correction or deletion of your data at any time. You can find out what rights you are entitled to and how to assert them at the bottom of this privacy policy.

Special functions of the website

Our website offers you various functions that collect, process and store personal data when you use them. We explain below what happens to this data:

Contact form(s)

• What personal data is collected and to what extent is it processed?

  The data entered by you in our contact forms, which you have entered in the input mask of the contact form.

• Legal basis for the processing of personal data

  Personal data is processed in accordance with the principle of lawfulness (Art. 6 para. 1 FADP) and the principle of good faith (Art. 6 para. 2 FADP and Art. 2 Swiss Civil Code).

• Purpose of data processing

  We will only use the data collected via our contact form or via our contact forms to process the specific contact enquiry received via the contact form. Please note that we may also send you emails to the address provided in order to fulfil your contact request. The purpose of this is so that you can receive confirmation from us that your enquiry has been forwarded to us correctly. However, sending this confirmation e-mail is not mandatory for us and is for your information only.

• Duration of storage

  After your enquiry has been processed, the data collected will be deleted immediately, provided there are no statutory retention periods.

• Restriction, objection, correction and deletion options

  You can request the correction or deletion of your data at any time. You can find out what rights you are entitled to and how to assert them at the bottom of this privacy policy.

• Necessity of providing personal data

  The contact forms are used on a voluntary basis. You are not obliged to contact us via the contact form, but can also use the other contact options provided on our website. If you wish to use our contact form, you must complete the fields labelled as mandatory. If you do not complete the required information on the contact form, you will either not be able to send the enquiry or we will not be able to process your enquiry due to a lack of information.

Disclosure of information to third parties

Personal data is processed in accordance with the principle of lawfulness (Art. 6 para. 1 FADP) and the principle of good faith (Art. 6 para. 2 FADP and Art. 2 Swiss Civil Code).

The disclosure of data to third parties depends on the scope of the activities or offers of our website or our business model described below.

In principle, we only keep your data for as long as necessary and treat it confidentially. Exceptions to this are the transfer of personal data to debt collection service providers, public bodies and authorities as well as private individuals, who have a right to it due to legal provisions, court decisions or official orders as well as the transfer to authorities for the purpose of initiating legal proceedings or for criminal prosecution purposes if our legally protected rights are challenged.

Statistical analysis of visits to this website - web tracker

We collect, process and store the following data when this website or individual files on the website are accessed: IP address, website from which the file was retrieved, name of the file, date and time of retrieval, amount of data transferred and notification of the success of the retrieval (so-called web log). We use this access data exclusively in a non-personalised form for the continuous improvement of our website and for statistical purposes.

Any personal data is processed in accordance with the principle of lawfulness (Art. 6 para. 1 FADP) and the principle of good faith (Art. 6 para. 2 FADP and Art. 2 Swiss Civil Code). We also use the following web trackers to analyse visits to this website:

• Google

  We use the Google service of Google Ireland Limited, Gordon House, Barrow Street, 4 Dublin, Ireland, on our website: support-deutschland@google.com, Website: https://www.google.com/. According to the Swiss authorities, processing takes place in safe third countries. You can find Switzerland's list of countries and further information at the following link: https://www.edoeb.admin.ch/edoeb/de/home/datenschutz/handel-und-wirtschaft/uebermittlung-ins-ausland.html.

  The legal basis for the transfer of personal data is your consent in accordance with Art. 6 para. 6 FADP or Art. 31 para. 1 FADP, which you have given on our website.

  We use Google to be able to load additional Google services on the website. The service is used to provide further Google services, such as the required data processing for the provision of streams and fonts and relevant Google search content. It is technically required in order to be able to exchange the site visitor's information already available to Google between the Google services and to be able to provide the site visitor with customised content adapted to their Google account.

  The service or we collect the following data for processing: Background data stored in the Google user account or with other Google services about the site visitor, background data for the provision of Google services such as streaming data or advertising data, data about the site user's use of Google search, information about the end device used, the IP address and the user's browser and other data from Google services for the provision of Google services related to our website.

  If the service is activated on our website, our website establishes a connection to the servers of Google Ireland Limited and transmits the required data. As part of order processing, personal data may also be transmitted to the servers of Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View, United States. When using the Google service on our website, Google may transmit and process information from other Google services in order to provide background services for the display and data processing of the services provided by Google. For this purpose, data may also be transferred to the Google services Google Apis, Doubleclick, Google Cloud, Google Ads and Google Fonts in accordance with the Google Privacy Policy. You can view the provider's certification under the EU-US Data Privacy Framework at https://www.dataprivacyframework.gov/list retrieve.

  You can revoke the processing of your data at any time. You can find more information on revoking your consent either in the consent itself or at the end of this privacy policy.

  Further information on the handling of the transferred data can be found in the provider's privacy policy at https://policies.google.com/privacy.

  The provider offers under https://support.google.com/My-Ad-Center-Help/answer/12155451?hl=de also offers an opt-out option.

• Google Analytics

  • Scope of the processing of personal data

    On our website we use the web tracking service of Google Ireland Ltd, Gordon House, Barrow Street, 4 Dublin, Ireland, e-mail: support-deutschland@google.com, Website: https://www.google.com/ (hereinafter: Google Analytics). As part of web tracking, Google Analytics uses cookies that are stored on your computer and enable an analysis of the use of our website and your surfing behaviour (so-called tracking). We carry out this analysis on the basis of the Google Analytics tracking service in order to constantly optimise our website and make it more accessible. When you use our website, data, in particular your IP address and your user activities, are transmitted to servers of Google Ireland Limited. We carry out this analysis on the basis of Google's tracking service in order to constantly optimise our website and make it more accessible. We also require web tracking for security reasons. Web tracking allows us to track whether third parties are attacking our website. The information from the web tracker enables us to take effective countermeasures and protect the personal data we process from these cyber attacks. By activating IP anonymisation within the Google Analytics tracking code of this website, your IP address is anonymised by Google Analytics before transmission. This website uses a Google Analytics tracking code that has been extended by the operator gat._anonymizeIp(); to enable only anonymised collection of IP addresses (so-called IP masking).

  • Legal basis for the processing of personal data

    The legal basis for data processing is your consent in our information banner regarding the use of cookies and web tracking (consent through clear confirmatory action or behaviour) in accordance with Art. 13 para. 1 FADP.

  • Purpose of data processing

    Google will use this information on our behalf to analyse your visit to this website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. We also require web tracking for security reasons. Web tracking allows us to track whether third parties are attacking our website. The information from the web tracker enables us to take effective countermeasures and protect the personal data processed by us from these cyber attacks.

  • Duration of storage

    Google will store the data relevant for the provision of web tracking for as long as it is necessary to fulfil the booked web service. Data collection and storage is anonymised. If there is any personal reference, the data will be deleted immediately, provided that it is not subject to any statutory retention obligations. In any case, the deletion takes place after expiry of the retention obligation.

  • Objection and cancellation options

    You can prevent the collection and forwarding of personal data to Google (in particular your IP address) and the processing of this data by Google by deactivating the execution of script code in your browser or by activating the „Do Not Track“ setting in your browser. You can also prevent Google from collecting the data generated by the Google cookie and relating to your use of the website (including your IP address) and from processing this data by Google by clicking on the following link (http://tools.google.com/dlpage/gaoptout?hl=de) and install the available browser plug-in. You can find Google's security and data protection principles at https://policies.google.com/privacy.

• Google Maps

  We use the Google Maps service of Google Ireland Limited, Gordon House, Barrow Street, 4 Dublin, Ireland, on our website: support-deutschland@google.com, Website: https://www.google.com/. According to the Swiss authorities, processing takes place in safe third countries. You can find Switzerland's list of countries and further information at the following link: https://www.edoeb.admin.ch/edoeb/de/home/datenschutz/handel-und-wirtschaft/uebermittlung-ins-ausland.html.

  The legal basis for the transfer of personal data is your consent in accordance with Art. 6 para. 6 FADP or Art. 31 para. 1 FADP, which you have given on our website.

  On our behalf, Google will use the information obtained via Google Maps to show you the map. You can find us faster and more accurately using Google Maps than with a simple non-interactive map. The corresponding data is also used to assign the site visitors who display our Google Maps map, if necessary with the help of the Google advertising ID, and to link them with physical visits and calls to other contact information listed on Google. In this way, Google can make an estimate of the expected flow of visitors.

  The service or we collect the following data for the processing itself: Data required to visualise and display location data in the form of a map, in particular IP address, information from Google background services such as Google Apis, search terms, IP address, coordinates, start location and destination when using the route planner, location data, Google advertising ID, Android advertising ID.

  We have concluded a joint processing agreement with Google with regard to Google Maps. You can find the content at https://privacy.google.com/intl/de/businesses/mapscontrollerterms/. . If the service is activated on our website, our website establishes a connection to the servers of Google Ireland Limited and transmits the required data. As part of order processing, personal data may also be transmitted to the servers of Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View, United States. When using the Google service on our website, Google may transmit and process information from other Google services in order to provide background services for the display and data processing of the services provided by Google. For this purpose, data processing may also be carried out by the Google services Google Apis, Google Cloud and Google Fonts in accordance with the Google data protection declaration under Google's responsibility under data protection law. You can view the provider's certification under the EU-US Data Privacy Framework at https://www.dataprivacyframework.gov/list retrieve.

  You can revoke the processing of your data at any time. You can find more information on revoking your consent either in the consent itself or at the end of this privacy policy.

  Further information on the handling of the transferred data can be found in the provider's privacy policy at https://policies.google.com/privacy.

  The provider offers under https://support.google.com/My-Ad-Center-Help/answer/12155451?hl=de also offers an opt-out option.

• Google Tag Manager

  • What personal data is collected and to what extent is it processed?

    On our website, we use the Google Tag Manager service provided by Google Ireland Ltd, Gordon House, Barrow Street, 4 Dublin, Ireland, e-mail: support-deutschland@google.com, Website: https://www.google.com/ (hereinafter: Google Tag Manager). Google Tag Manager provides a technical platform for executing and controlling other web services and web tracking programmes in a bundled manner by means of so-called „tags“. In this context, Google Tag Manager stores cookies on your computer and, if web tracking tools are executed using Google Tag Manager, analyses your surfing behaviour (so-called „tracking“). This data sent by individual tags integrated into Google Tag Manager is merged, stored and processed by Google Tag Manager under a standardised user interface. All integrated „tags“ are listed separately in this privacy policy. You can find more information on data protection for the tools integrated in Google Tag Manager in the respective section of this privacy policy. When using our website with activated integration of Google Tag Manager tags, data such as your IP address and your user activities are transmitted to servers of Google Ireland Limited. With regard to the web services integrated via Google Tag Manager, the regulations in the respective section of this privacy policy apply. The tracking tools used in Google Tag Manager ensure that the IP address is anonymised by Google Tag Manager before transmission by means of IP anonymisation of the source code. Google Tag Manager only enables the anonymised collection of IP addresses (so-called IP masking).

  • Legal basis for the processing of personal data

    The legal basis for data processing is your consent in our information banner regarding the use of cookies and web tracking (consent through clear confirmatory action or behaviour) in accordance with Art. 13 para. 1 FADP.

  • Purpose of data processing

    On our behalf, Google will use the information obtained via Google Tag Manager to analyse your visit to this website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage.

  • Duration of storage

    Google will store the data relevant to the function of Google Tag Manager for as long as is necessary to fulfil the booked web service. Data collection and storage is anonymised. If there is any personal reference, the data will be deleted immediately, provided that it is not subject to any statutory retention obligations. In any case, the deletion takes place after expiry of the retention obligation.

  • Right of objection and cancellation

    You can prevent the collection and forwarding of personal data to Google (in particular your IP address) and the processing of this data by Google by deactivating the execution of script code in your browser, installing a script blocker in your browser or activating the „Do Not Track" setting in your browser. You can also prevent Google from collecting the data generated by the Google cookie and relating to your use of the website (including your IP address) and from processing this data by Google by clicking on the following link http://tools.google.com/dlpage/gaoptout?hl=de download and install the available browser plug-in. You can find Google's security and data protection principles at https://policies.google.com/privacy.

• Gstatic

  We use the Gstatic service of Google Ireland Limited, Gordon House, Barrow Street, 4 Dublin, Ireland, on our website: support-deutschland@google.com, Website: https://www.google.com/. According to the Swiss authorities, processing takes place in safe third countries. You can find Switzerland's list of countries and further information at the following link: https://www.edoeb.admin.ch/edoeb/de/home/datenschutz/handel-und-wirtschaft/uebermittlung-ins-ausland.html.

  The legal basis for the transfer of personal data is your consent in accordance with Art. 6 para. 6 FADP or Art. 31 para. 1 FADP, which you have given on our website.

  Gstatic is a background service used by Google to retrieve static content in order to reduce bandwidth usage and load required catalogue files in advance. In particular, the service loads background data for Google Fonts and Google Maps.

  As part of the order processing, personal data may also be transmitted to the servers of Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View, United States. You can view the provider's certification under the EU-US Data Privacy Framework at https://www.dataprivacyframework.gov/list retrieve.

  You can revoke the processing of your data at any time. You can find more information on revoking your consent either in the consent itself or at the end of this privacy policy.

  Further information on the handling of the transferred data can be found in the provider's privacy policy at https://policies.google.com/privacy.

  The provider offers under https://support.google.com/My-Ad-Center-Help/answer/12155451?hl=de also offers an opt-out option.

Integration of external web services and processing of data outside the EU

We use active content from external providers, so-called web services, on our website. By accessing our website, these external providers may receive personal information about your visit to our website. Data may be processed outside of Switzerland. You can prevent this by installing an appropriate browser plugin or deactivating the execution of scripts in your browser. This may result in functional restrictions on websites that you visit.

We use the following external web services:

• Google Cloud APIs

  We use the Google Cloud APIs service provided by Google Ireland Limited, Gordon House, Barrow Street, 4 Dublin, Ireland, on our website: support-deutschland@google.com, Website: https://www.google.com/. According to the Swiss authorities, processing takes place in safe third countries. You can find Switzerland's list of countries and further information at the following link: https://www.edoeb.admin.ch/edoeb/de/home/datenschutz/handel-und-wirtschaft/uebermittlung-ins-ausland.html.

  The legal basis for the transfer of personal data is your consent in accordance with Art. 6 para. 6 FADP or Art. 31 para. 1 FADP, which you have given on our website.

  We use Google APIs to be able to load additional Google services on the website. Google Apis is a collection of interfaces for communication between the various Google services used on your website. The service is used in particular to display Google Fonts fonts and to provide the Google Maps map.

  The service or we collect the following data for processing: IP address

  If the service is activated on our website, our website establishes a connection to the servers of Google Ireland Limited and transmits the required data. As part of order processing, personal data may also be transmitted to the servers of Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View, United States. When using the Google service on our website, Google may transmit and process information from other Google services in order to provide background services for the display and data processing of the services provided by Google. For this purpose, data may also be transferred to the Google services Google Cloud, Google Maps, Google Ads and Google Fonts in accordance with the Google Privacy Policy under the data protection responsibility of Google. You can view the provider's certification under the EU-US Data Privacy Framework at https://www.dataprivacyframework.gov/list retrieve.

  You can revoke the processing of your data at any time. You can find more information on revoking your consent either in the consent itself or at the end of this privacy policy.

  Further information on the handling of the transferred data can be found in the provider's privacy policy at https://policies.google.com/privacy.

  The provider offers under https://support.google.com/My-Ad-Center-Help/answer/12155451?hl=de also offers an opt-out option.

• Google Fonts

  We use the Google Fonts service of Google Ireland Limited, Gordon House, Barrow Street, 4 Dublin, Ireland, e-mail on our website: support-deutschland@google.com, Website: https://www.google.com/. According to the Swiss authorities, processing takes place in safe third countries. You can find Switzerland's list of countries and further information at the following link: https://www.edoeb.admin.ch/edoeb/de/home/datenschutz/handel-und-wirtschaft/uebermittlung-ins-ausland.html.

  The legal basis for the transfer of personal data is your consent in accordance with Art. 6 para. 6 FADP or Art. 31 para. 1 FADP, which you have given on our website.

  We use the Google Fonts service to integrate attractive fonts on our website in order to display our website to you in a visually improved version. The service may also be used on our website if other Google services are loaded on our website that require Google Fonts fonts to run. This is the case, for example, if our website uses Google services that require Google Fonts to run.

  For the processing itself, the service or we collect the following data: Data on fonts, IP address of the site visitor, statistics on the use of fonts and other data from Google services related to our website.

  If the service is activated on our website, our website establishes a connection to the servers of Google Ireland Limited and transmits the required data. As part of order processing, personal data may also be transmitted to the servers of Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View, United States. When using the Google service on our website, Google may transmit and process information from other Google services in order to provide background services for the display and data processing of the services provided by Google. For this purpose, data may also be transferred to the Google services Google Apis, Google Cloud and Google Ads in accordance with the Google Privacy Policy. You can view the provider's certification under the EU-US Data Privacy Framework at https://www.dataprivacyframework.gov/list retrieve.

  You can revoke the processing of your data at any time. You can find more information on revoking your consent either in the consent itself or at the end of this privacy policy.

  Further information on the handling of the transferred data can be found in the provider's privacy policy at https://policies.google.com/privacy.

  The provider offers under https://support.google.com/My-Ad-Center-Help/answer/12155451?hl=de also offers an opt-out option.

• Legally ok

  On our website we use the Legally ok service provided by Legally ok GmbH, Schochenmühlestrasse 6, 6340 Baar, Switzerland, e-mail: hello@legally-ok.com, Website: https://www.legally-ok.com/. Processing takes place exclusively in Switzerland in accordance with the data protection legislation applicable there.

  The legal basis for the transmission and processing is Art. 31 para. 1 FADP. The use of the service helps us to fulfil our legal obligations.

  With the help of the service, the contents of our legal texts are reloaded onto our website. The current legal texts are reloaded via the integration on our website. This integration may also be used to load additional technical modules with regard to the legal texts or legally required elements.

  The rights to which you are entitled with regard to processing can be found at the end of this privacy policy.

  Further information on the handling of the transferred data can be found in the provider's privacy policy at https://www.legally-ok.com/datenschutz/.

Data security and data protection, communication by e-mail

Your personal data is protected by technical and organisational measures during collection, storage and processing in such a way that it is not accessible to third parties. In the case of unencrypted communication by e-mail, we cannot guarantee complete data security on the transmission path to our IT systems, so we recommend encrypted communication or the postal service for information requiring a high level of confidentiality.

Duration of data storage and rights of the data subject

Duration of storage

We only store personal data to the extent and for as long as is necessary to fulfil the purposes for which the personal data was collected, we have a legitimate overriding interest in the storage or are legally obliged to do so.

Right to information

You have the right to request confirmation as to whether we are processing your personal data. If this is the case, you have a right to information about the information specified in 25 et seq. DSG, insofar as the information cannot be refused, restricted or postponed by the data controller (see Art. 26 f. FADP). We will also be happy to provide you with a copy of the data.

Right of rectification

In accordance with Art. 32 para. 1 FADP, you have the right to demand that incorrect personal data (e.g. address, name, etc.) be corrected, provided that there is no legal obligation to do so. You can also request the completion of the data stored by us at any time. A corresponding adjustment will be made immediately.

Right to cancellation

You have the right to request that we delete the personal data we have collected about you if

• the data is either no longer required;
• the legal basis for processing no longer applies due to the withdrawal of your consent;
• there are no longer any justified reasons for processing;
• your data is processed unlawfully;
• a legal obligation requires this.

The right does not exist if

• the processing is necessary for exercising the right to freedom of expression and information;
• Your data has been collected on the basis of a legal obligation;
• the processing is necessary for reasons of public interest;
• the data is required for the establishment, exercise or defence of legal claims.

Right of cancellation

If you have given us your express consent to process your personal data (Art. 6 para. 6 FADP and Art. 31 para. 1 FADP), you can withdraw this consent at any time. Please note that this does not affect the lawfulness of the processing carried out on the basis of the consent until revocation. Data for which we are legally obliged to retain will be deleted after the deadline has expired.

How do you exercise your rights?

You can exercise your rights at any time by contacting us using the contact details below:

PARO DENT AG dental practice
Neumarktstrasse 34
2502 Biel/Bienne
Switzerland
e-mail: info@parodent.ch
Tel.: 032 329 90 00

Right to data portability

We will provide you with the following data on request:

• Data collected on the basis of consent (Art. 31 para. 1 FADP);
• Data that we have received from you under existing contracts (Art. 31 para. 2 let. a FADP);
• Data that has been processed as part of an automated procedure.

We will transfer the personal data directly to a controller of your choice, insofar as this is technically feasible. Please note that we are not permitted to transfer data that interferes with the overriding interests of third parties in accordance with Art. 26 para. 1 let. b FADP, or only to a limited extent.

Notifications to the FDPIC and the right to lodge a complaint

Pursuant to Art. 49 FADP, data subjects may file a complaint with the supervisory authority if there are sufficient indications that data processing may violate data protection regulations. The supervisory authority for data protection in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).

Further information can be found in the FDPIC's contact form: https://www.edoeb.admin.ch/edoeb/de/home/deredoeb/kontakt.html

If you suspect that your data is being processed unlawfully on our website, you can bring about a judicial clarification of the problem in accordance with Art. 32 FADP. As a rule, an action under Art. 28 ff. ZGB should be sought. If you are affected by the processing of data by federal bodies, the procedure is governed by Art. 41 FADP. You can also contact the FDPIC in this case (see reference to the contact form above).